Verdex is a sustainable sneaker branding project created to address the growing environmental impact of the footwear industry. The goal was to design a modern, eco-conscious identity that encourages consumers to make responsible fashion choices without sacrificing style. The project focuses on solving the problem of excessive waste and pollution caused by traditional shoe production by promoting sneakers made from recyclable and reused materials. Through thoughtful branding, marketing, and product design, Verdex communicates its core message—Reuse, Reduce, Recycle—to inspire a shift toward sustainability in everyday wear.